Long standing W4th retailer and high end fashion provider Moule is supporting the Cancer awareness group title F____ Cancer.
Michael Gorenstein, owner of Moule hung large controversial “Fuck Cancer” cancer banners in his window front “in the spirit of sparking discussion” as was reported by the Province.
When asked about the shock value of the campaign Gorenstein commented, “the storm of reaction was mostly positive, with a few strongly negative comments. ” Moule is also selling the “F___ Cancer” shirts with proceeds going to the not for profit group.
Gorenstein adds, “If people start talking about cancer around the dinner table, then my efforts will not be in vain.”
What are your thoughts on the signs? Should such a busy street with so many kids daily walking by the store be seeing this? Or is it fair game in the world of Cancer marketing and awareness campaigns? We want to hear your side.
Last modified: October 27, 2010