Vision Zero Vancouver grabbed attention this April Fool’s Day with their pedestrian brick pilot project, a creative nudge to policymakers for better street safety.

In a tongue-in-cheek move, pedestrians at key Vancouver crossings including Granville Island were offered foam bricks to highlight their presence to drivers.

This campaign humorously underscores a serious message: the urgent need for effective road safety measures in the Lower Mainland.

Vision Zero, advocating for zero traffic deaths, calls for concrete steps like reduced speed limits and enhanced public transportation to create safer streets. Their aim is to eliminate fatal car crashes, a goal already achieved in other cities through focused safety strategies.

Last modified: April 2, 2024

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