If you commute along Cornwall Avenue in Kitsilano you’ve likely noticed that something is up with the old Starbucks location at the corner of Cornwall & Yew.

Vancouver-born, direct-to-consumer eyewear brand KITS is moving in and plans to open this location, their first retail store, by June 1st. 

Led by a team of industry veterans including Roger Hardy, KITS is backed by over 70 years of combined experience culminating in an eyewear brand that has quietly grown to over one million customers.

“When we started KITS two years ago, we had a vision to deliver the beauty of Vancouver’s Kits Beach to the world through eyewear. Kits beach is a remarkable place where the ocean meets the snow-covered mountains,” said Hardy earlier this week. 

“It is from this iconic, cosmopolitan intersection of people and lifestyles that we have taken our inspiration to build a beautiful eyecare brand that can inspire eyes everywhere. We are here to serve inclusively and conveniently; to deliver wonderful experiences to our customers.” 

Can’t wait for them to open to get your hands on a new pair of glasses? Get your first pair of KITS glasses for free when you use code “FREEKITS” online.

Last modified: March 15, 2021

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