Getting tan is a goal that often appears at the top of the summer holiday agenda. The Canadian Cancer Society knows this. The Society also knows that no tan is safe. So they launched a clever social program at Kits Beach on Sunday to educate beach goers on how to enjoy the sun safely.
“Tanning is Out” ambassadors, the Burnadettes, mingled with the crowds at the Volleyball Open, displaying their burned fannies to one and all. Meanwhile the Canadian Cancer Society reps encouraged beach goers to sign a pledge to go tan-free this summer. They also covered the beach with shady havens/resort-style umbrellas.
“Tanning is Out” ambassadors the Burnadettes
It was not a sunny Sunday, but the Society’s message was clear: Having a tan is not healthy. When your skin changes colour, it’s damaged and that can lead to premature aging and skin cancer.
Skin cancer is the most common type of cancer in Canada, and melanoma skin cancer – the most deadly form of skin cancer – is one of the most common forms of cancer for people between the ages of 15 and 29.
The good news is it’s also the most preventable. Here’s more information on how to practice “sunsense.” For those who seek sunshine as a source of Vitamin D to maintain healthy bones and muscles, they’ve got advice for you too.
Convinced the only good tan is a spray tan? Sign the pledge to go tan-free this summer on the “Tanning is Out” Facebook page.
Last modified: July 17, 2011
My husband was asked to be a part of the little improv with the Burnadettes on Kitts Beach. Apparently seen on GlobalTVBC evening News. I cannot find it on the Global website. Any idea where I can find it?
This as absolutely the best campaign I think I have ever seen!! Cudos to the person who came up with it!! Awesome!!