New Zealand’s Icebreaker to open on West 4th Avenue


The Vancouver Sun reported yesterday that New Zealand-based Icebreaker is opening a store on West 4th Avenue in the old Comic Shop location.

Known for its merino wool active wear, Icebreaker designs active wear that is soft to touch, breathable, and never stinks, even when worn for weeks without washing.  The 1,800-square-foot store at 2089 West 4th will showcase the entire Icebreaker line including its outdoor, running, cycling, travel and kids collections.

Icebreaker only uses wool from ethically reared sheep. Its manufacturing is sustainable and consumers can track their purchases back to find out which farmers grew the wool that went into your sweater, jacket or long underwear.

Photo: Icebreaker

Last modified: January 18, 2011

4 Responses to " New Zealand’s Icebreaker to open on West 4th Avenue "

  1. Heinz says:

    Anyone else noticing an abnormally high turnover in leases between Yew and Cypress?

  2. Jody says:

    I was walking alongside Hana recently and the proprietor was outside sweeping. I stopped to thank him for his shop, wish him well, and ask whether he would be moving somewhere else. He said the entire building (with two other shops) was going to be renovated into condos, with retail again at street level. He said he planned to take a break and then see where and whether there might be an affordable opening, there or anywhere else.

  3. Scott says:

    The Icebreaker Mariano wool gear is excellent. We traveled around the world for a year with their socks and layered top and can’t say enough good things about their product. It doesn’t hold in odors and bacteria, is super light and generally made us the right temperature. I’ll defiantly stop by, thanks for the heads up!