The Vancouver Sun reported yesterday that New Zealand-based Icebreaker is opening a store on West 4th Avenue in the old Comic Shop location.
Known for its merino wool active wear, Icebreaker designs active wear that is soft to touch, breathable, and never stinks, even when worn for weeks without washing. The 1,800-square-foot store at 2089 West 4th will showcase the entire Icebreaker line including its outdoor, running, cycling, travel and kids collections.
Icebreaker only uses wool from ethically reared sheep. Its manufacturing is sustainable and consumers can track their purchases back to find out which farmers grew the wool that went into your sweater, jacket or long underwear.
Photo: Icebreaker
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