Backvertising hits Kits Beach tomorrow


parissawaxstripsJust when you thought you saw it all in advertising, Vancouver’s own Rethink Communications comes up with one more human ad platform: Backvertising.

It’s the agency’s latest stunt for client Parissa Wax Strips and they’re taking it to Kits Beach tomorrow afternoon. Among sun bathers, the brand will have one very hairy man strolling its shore, sure to turn heads, before being waxed on the beach, demonstrating how easy and fast its newest product can be.

Now if only we can get them to wax on to his back.

Image credit: David De Haas

Last modified: July 27, 2009

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