Hip Baby under New Organic Management

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Long-time Kits baby store Hip Baby at West 4th & Arbutus has been purchased by the designers of a clothing brand named Fig – an organic kids fashion line – and is now under new management.

The new Hip Baby will be focused on eco and sustainable options for newborns to   6 year-olds.

The new owners are Fig Founders Jen MacCormack and Michael Ziff and they re-opened yesterday after doing renovations over the last couple weeks to modernize and brighten the space. It’s great to see the evolution of a retail concept in Kitsilano rather than a property developer bulldozing a building and leasing it out to retail chain.

Parents of young ones – the next time you’re strolling along West 4th, be sure to steer your stroller in to say Hi and check out their 15-25% Grand Opening sale.

Last modified: February 13, 2009

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