Craftworks recently moved a block west along 4th (from 2112 to 2208) and their old spot will be the newest location for Turkish jeans giant Mavi. While this is most certainly not another Reitmans (343 stores across Canada), it is also most certainly not another Ironhead.
Founded in Istanbul in 1991, Mavi Jeans designs a full collection of
jeanswear, for young women and men. Mavi sells 7,000,000 pairs of jeans
a year and is now sold at over, 4,600 specialty stores, better
department stores and specialty chains stores […] There are 15 mavi showrooms worldwide
One of these 15 "showrooms" is actually in Yaletown, so this will be Vancouver’s second Mavi store.
Does the picture look familiar? It’s by Oliviero Toscani, the guy behind the Benetton campaigns in the 80s and 90s.
