Vancouver-based performance apparel brand DUER will be opening their new flagship store on West 4th Avenue on January 2nd.

The Kits location at 1755 West 4th Avenue (previously occupied by Billabong) replaces their storefront on West Hastings in Vancouver’s Downtown Eastside.

DUER’s new 2,100 square foot space has been transformed into a sensory experience with 3-D installations built from eucalyptus, recycled plastic bottles, and wood chips, and will soon feature DUER’s signature Performance Playground, where customers can test out DUER’s performance jeanswear.

“We’ve created a space where people can feel, see, and touch our brand’s values,” said Nadia Gillies, Director of Brand. “Beyond the sensory components, we’ve reinvisioned our retail spaces to be brand hubs where customers can be introduced to lifestyle brands outside of DUER – Rad Power Bikes will be stationed in the playgrounds as one example.”

Gaining traction as a lifestyle brand that’s developed high performing and versatile apparel using natural materials, the decision to launch a flagship store foreshadows a year of continued growth for DUER in brick and mortar.

Last modified: January 11, 2022

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